Our Analytics & Growth Services
Google Analytics 4 Setup
Full GA4 property setup, event tracking, and goal configuration
Conversion Tracking
Track every lead, purchase, call, and form submission attributed to the correct channel
Meta Pixel Setup
Pixel installation, event configuration, and custom audience creation
Google Tag Manager
GTM container setup, tag management, and cross-platform tracking
Monthly Reports
Revenue-attributed reports that connect marketing spend to business outcomes
Funnel Optimisation
Identify drop-off points in your conversion funnel and fix them systematically
Why Your Analytics Aren't Giving You Answers
You don't know which channel is actually generating your leads
Last-click attribution in Google Analytics misattributes 40–60% of conversions. Without proper multi-touch tracking, you're optimising the wrong channels.
Your agency sends reports full of impressions and sessions
Reach and traffic are not business outcomes. We build reporting around cost per lead, cost per acquisition, and revenue — the only numbers that matter.
Your Meta Pixel is firing incorrectly or not at all
A broken pixel means Meta's algorithm has no purchase signal to optimise toward — it will spend your budget on the wrong audience indefinitely.
What's Included in Our Analytics Service
Full Tracking Audit
Audit every existing tracking tag: GA4, Meta Pixel, GTM, and ad platform pixels. Identify misfires, missing events, and attribution gaps.
GA4 Setup & Configuration
Full GA4 property, data stream, event schema, goal completions (leads, purchases, calls), and audience definitions.
GTM Container Build
Clean, organised GTM workspace with all marketing tags managed in one place. No code changes needed for future tag additions.
Conversion Tracking
Google Ads and Meta Ads conversion events firing correctly on every intended action. ROAS data becomes reliable.
Dashboard Build
Custom Looker Studio dashboard showing all KPIs in one view: traffic, leads, conversions, revenue, ROAS, CAC — updated daily.
Monthly Analytics Report
Written report interpreting the data: what's up, what's down, why, and what to do next month.
How We Build Your Analytics Infrastructure
Tracking Audit
Audit all existing tags and pixels. Document every gap, misfire, and missing event.
GTM & GA4 Setup
Build clean GTM container. Configure GA4 with full event schema and conversion goals.
Conversion Tracking
Verify all ad platform pixels and conversion events. Build Looker Studio dashboard.
Ongoing Reporting
Monthly analytics reports with actionable insights. Tracking evolves as marketing evolves.
Results We've Delivered
Who This Is For
Businesses Running Paid Ads
If your conversion tracking isn't set up correctly, your ad platform's algorithm is optimising blind. This is the single highest-leverage fix for any business spending on paid ads.
Ecommerce Stores
Every product view, add-to-cart, checkout initiation, and purchase should be tracked as a separate event. Without this, you can't run effective retargeting or measure true ROAS.
Agencies and Marketing Teams
We set up tracking infrastructure for other marketing teams and agencies who need a reliable analytics foundation before running campaigns.
Frequently Asked Questions
What is Google Tag Manager and do I need it?
GTM is a free tool that lets you install and manage all your marketing tracking tags (GA4, Meta Pixel, LinkedIn Insight, etc.) through one interface — without touching your website code each time. If you run multiple ad channels, you need it.
My developer already installed Google Analytics. Do I still need your analytics service?
Probably yes. A basic GA4 installation tracks pageviews. Proper setup also tracks: form submissions, button clicks, scroll depth, video plays, phone number clicks, and custom events tied to your specific conversion goals. Most DIY installs miss 80% of this.
Can you build a custom dashboard showing all our marketing data in one place?
Yes. We build Looker Studio dashboards that pull data from GA4, Google Ads, Meta Ads, and your CRM into a single view. Live data, shareable link, no spreadsheet hunting.
How do I know if my Meta Pixel is working correctly?
Install the Meta Pixel Helper Chrome extension and navigate your site. Green checkmarks mean events are firing. Red Xs mean they're not. We fix all misfiring events and verify purchase and lead events are attributing to the correct campaigns.
Is analytics setup a one-time service or ongoing?
Setup is one-time (2–4 weeks). Ongoing analytics management (monthly reports + conversion rate optimisation insights) is recommended as a retainer. As your marketing evolves, tracking needs to evolve with it.